Automatic copying of data to a column of the "link other record" type

Work on the Zapier integration is ongoing. Link columns will be supported in the future.

What you can already do today is this: Have Zapier write the SKU in a column of type text. Then run a data processing operation that automatically creates links between records in different tables.

Data processing is a feature that is available in all our plans. The automatic execution of data processing operations will be available soon to Enterprise subscribers.

Does this sound doable?